The University of Akron

On October 16, 2006, The University of Akron Foundation entered into an Endowment Agreement with Benjamin and Nancy Suarez to establish an endowment for One Million Dollars named The Benjamin and Nancy Suarez Applied Marketing Research laboratories.

The Suarez laboratories will support both business marketing undergraduate and graduate course offerings, as well as student and faculty research activities by providing faculty and students with research capabilities for conducting studies pertinent to the theory and practice of marketing and business.

An experimental learning environment will also be created where students
and faculty can acquire and hone the skills and competencies needed for conducting theoretical and applied research.

The Benjamin and Nancy Suarez Applied Marketing Research laboratories represent the first laboratories created within the College of Business Administration of The University of Akron, serving core activities and interests in marketing research, market intelligence, and marketing analytics.