In 1970, Ben Suarez started a fledgling Direct Marketing company Suarez Corporation Industries (SCI) from his home. Despite many failures and limited success, the company was able to become completely profitable by 1973.
Currently headquartered in North Canton, Ohio, SCI is able to handle all types of direct response marketing because of its unique setup. Every department needed to run a successful marketing company is housed in the corporate headquarters. From the creative process, database analysis and media to lettershop, print shop and fulfillment center, each department is able to communicate quickly with others, streamlining operations of the marketing company. This allows SCI complete control of a promotion from concept to product fulfillment.
Today, SCI is a leader in direct marketing and currently markets diverse products around the world. From jewelry, collectible coins and household products to health supplements, SCI continues to lead the way through product innovation and multi-channel marketing. With sales of over 100 million dollars annually, SCI continues to prosper thanks to the “American Dream” of founder and President Ben Suarez.
As a University of Akron graduate, Ben Suarez wanted to give something back to the university community and to the region’s business community as well. With a dedication ceremony on November 17, 2008, The University of Akron celebrated the opening of the Benjamin and Nancy Suarez Applied Marketing Research Laboratories at its location on the fifth floor of UofA’s Polsky Building. This one-of-a-kind marketing research, teaching and experiential learning facility features three laboratories and a large classroom to provide students and faculty members the tools to convert knowledge into useful intelligence for the business community.
Building upon this marketing success, Suarez’ next progression was to welcome manufacturing back to the U.S. After nearly two decades of international manufacturing dominating U.S. markets, SCI was able to bring the production of their EdenPURE® Heater from overseas to their North Canton, Ohio headquarters. Headed by SCI’s Suarez Manufacturing Industries, this production provided much needed jobs to the local economy.
Since 1968, SCI has grown from a small family operation into one of Stark County’s largest employers. And every SCI associate can benefit from the success of the company through their profit sharing system.